HOW YOUR SCHOOL UNIFORMS ATTRACT CERTAIN CALIBRE OF PARENTS & BOOST YOUR BRAND
Branding is a concept many school owners have chosen to wink away from. Some never even understand it. School business is more than classrooms and teachers. I know you already have wears, but some things can always be adjusted and re-aligned here and there to make you look new.
Over the years as we go around schools consulting, we identify a major issue in the way our children are attired. School wears, whether you like it or not, are marketing tools. See, school business is image business. You can’t afford to adorn your learners poorly. Many parents won’t even check your gate if you do. But interestingly, I’ve seen new parents check out schools after being attracted by the brand identity created by the school uniforms.
If your wears stand out – not necessarily color-studded, but distinct, uniquely blended and professionally stitched out – your school will stand out. Some of us simply need to change our tailors. A few of us charge so much for uniforms, yet we deliver low quality and most times score very low in branding. Your uniforms should deliver a brand statement and not just just mere clothing. You should adopt a start to finish approach to clothing in your school. Beginning from conceiving the idea, to design, to production, to supply of these wears… I will show you on Saturday
This Saturday, I will be showing you 5 ways through which your school wears determine your image and attract to you a certain calibre of parents. I will also introduce the techniques getting professional and quality wears.